Wildwater Privacy Policy
Overview
We have created this privacy policy to demonstrate our firm commitment to your privacy and the protection of your information.
Why we collect personal information
Wildwater collects personal information to provide enhanced customer service. The information we gather helps us keep you informed of the latest products, services, and discounts we offer through email newsletters and printed materials.
How we collect personal information
We collect personal data when you sign up for our customer email newsletter and when you contact us to buy Wildwater trips or products. All personal information is stored in secure databases.
Other specific ways we collect and use your personal data
Job applications
If you are making a job application or inquiry, you may provide us with a copy of your resume, CV or other relevant information. We may use this information for the purpose of assessing your application or inquiry. We may also keep this information on file to contact you about future opportunities, unless you ask us not to do this.
What personal information is collected?
We collect your name, email, phone, and sometimes your mailing address. With job applications, we collect any additional the information you supply to us.
Will this information be distributed to third party companies?
No. Wildwater does not sell, rent or share any customer information to any third party companies.
When do we disclose personal information?
Wildwater does not share any personally identifiable information with any other businesses or organizations.
Access to your personal information
You can access and update your personal data that Wildwater has on file at any time by emailing our CEO, Jack Wise, or contacting us by telephone at 866-319-8870.
How can you stop receiving email from us?
Each email sent contains an easy, automated way for you to stop receiving email from us. If you wish to do this, simply follow the instructions at the end of any email or you can call us directly at 866-319-8870.
Cookies and similar tracking technology
A cookie is a piece of text that gets entered into the memory of your browser by a website, allowing the website to store information on your machine and later retrieve it.
Our Site, products, and services may use cookies, unique device identifiers (like Apple ID For Advertisers on iOS devices, and Android Advertising ID on Android devices), and other tracking technologies (collectively, “Cookies”) to distinguish you from other users and better serve you when you return to the Site, product, or service, and to monitor and analyze the usage of the Site, product, or service. Cookies also enable us and our third party partners to track and target the interests of our users to enhance the onsite or in-product experience through content, features, and advertisements.
We, along with our service providers, may also use other Internet technologies, such as Web beacons or pixel tags, Flash technologies and other similar technologies, to deliver or communicate with cookies and track your use of the Site, product, or service.
What kind of 3rd party data might be collected when I visit your site?
Google Analytics
We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understanding the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.
You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out of your Google Display Network ads’ preferences .
Facebook Retargeting
Facebook Custom Audiences
Wildwater uses Facebook Custom Audiences to deliver advertisements to Website Visitors on Facebook based on email addresses that we have collected from your with your permission as an enewsletter subscriber, past or current customer, or inquiry where you voluntarily gave us your email address. Wildwater may use information we collect from you to display advertisements to you on Facebook.
Facebook Pixel
Conversion tracking helps us measure the return on investment of Facebook Ads by reporting on the actions people take after viewing those ads. We create pixels that track conversions, add them to the pages of our website where the conversions will happen, and then track these conversions back to ads we are running on Facebook.
No personal information is contained in or collected as a result of using these cookies or pixels.
Opt Out of All Facebook Remarketing Ads
You may opt-out of receiving Facebook ads through your Facebook privacy settings. https://www.facebook.com/help/568137493302217
GDPR
Wildwater’s collection and use of personal information, third-party cookies and pixels and third party email newsletter software meets current GDPR requirements as of the date of this privacy policy update. Subscribers and visitors may opt out of ads or enewsletters at any time, per the privacy policy detailed on this page.
Privacy Policy Changes
This policy was updated on February 1, 2021.
Contact Information
If users have any questions or suggestions regarding our privacy policy, please contact us at:
Direct phone line
reservations@wildwaterrafting.com
Post
Wildwater
PO Box 309
Long Creek, SC 29658